It is hard to escape the gaze of Morocco midfielder Brahim Diaz at the Africa Cup of Nations.
The diminutive Spanish-born player is everywhere, from city billboards to a multitude of television advertisements, on top of his heroics on the field where he has become a fan favourite and one of the top performers at the tournament.
A goal from Diaz in each of Morocco’s five games has propelled them to the semi-finals and kept up their desperate search for a first title in 50 years.
But more than his goals, it has been his constant dribbling and teasing of opposing defences that has marked him out at his first Cup of Nations.
In Friday’s quarter-final win over Cameroon, Diaz added even more to his game, according to coach Walid Regragui.
“What I like is that he didn’t just score, he changed his mentality,” the coach said.
“What he did (on Friday) was run, fight, and keep possession. He sent a message to his teammates. It’s very important for the team’s morale when you see your best player running like that.
“He can be the best player in the world if he wants to be,” Regragui added.
Diaz has emerged an unlikely poster boy for the north African country, even if he speaks better English than he does Arabic.
The 26-year-old is from Malaga, born to a father from the Spanish enclave of Melilla on the Moroccan mainland and a Spanish mother.
